Researchers have discovered that funny people have higher IQs than their less funny peers.
Not only are funny people smart, they’re nice to be around. Evidence suggests that having a good sense of humour is linked to high emotional intelligence and is a highly desirable quality in a partner.
Having a humorous outlook on life is also a good coping strategy. It helps people better manage stress and adversity.
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.